{"id":22278,"date":"2014-12-04T00:00:00","date_gmt":"1970-01-01T00:00:00","guid":{"rendered":"https:\/\/petronor.eus\/2014\/12\/petronor-continua-avanzando-hacia-la-sostenibilidad\/"},"modified":"2015-08-03T09:20:38","modified_gmt":"2015-08-03T07:20:38","slug":"petronor-continua-avanzando-hacia-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/petronor.eus\/es\/2014\/12\/petronor-continua-avanzando-hacia-la-sostenibilidad\/","title":{"rendered":"Petronor contin\u00faa avanzando hacia la sostenibilidad"},"content":{"rendered":"<p>La jornada, que cont&oacute; con las ponencias de <strong>Josu Jon Imaz<\/strong>, consejero delegado de<strong> Repsol<\/strong>, Lourdes Rodr&iacute;guez, directora ejecutiva del &Aacute;rea Industrial y Trading, y<strong> Andreu Pu&ntilde;et<\/strong>, consejero delegado de <strong>Petronor<\/strong>, sirvi&oacute; para repasar a fondo los avances y retos de Refiner&iacute;a, entre ellos <strong>Petronor Barria.<\/strong><br \/><br \/>Durante la jornada se record&oacute; que, desde el inicio de la crisis, <strong>Petronor<\/strong> llevaba casi cinco a&ntilde;os con resultados operativos negativos que, hasta el 2013, se ve&iacute;an compensados por ganancias patrimoniales y financieras. Sin embargo el 2013 marc&oacute; un punto de inflexi&oacute;n para<strong> Refiner&iacute;a <\/strong>que, por primera vez en su historia, tuvo unos resultados finales negativos. Esta situaci&oacute;n fue el resultado de dos circunstancias: la fuerte ca&iacute;da de la demanda y la coincidencia con la operaci&oacute;n de puesta en marcha de la URF. Fue entonces cuando se plante&oacute; una estrategia de competitividad, el PAMRO &#8211; Plan de Mejora del Margen Operativo-, que a final de a&ntilde;o se reoriento y convirti&oacute; en <strong>Petronor Barria<\/strong>, con el fin de llevar a cabo, adem&aacute;s de las medidas operativas,&nbsp; un cambio cultural.<br \/><br \/>Con el objetivo de hacer las cosas de forma diferente y tras analizar los cambios realizados en la estrategia de crudos procesados, en los ajustes de los modelos de planificaci&oacute;n y en la gesti&oacute;n de vapor y de hidr&oacute;geno, se ha llegado a la conclusi&oacute;n de que <strong>Petronor<\/strong> empieza a ver la luz al final del t&uacute;nel; se han hecho muchas cosas que comienzan a reflejarse en la cuenta de resultados. La <strong>refiner&iacute;a<\/strong> va por buen camino,&nbsp; pero hay que seguir avanzando para garantizar su sostenibilidad.<\/p>  <p>Fotos, <a title=\"Fotos\" href=\"http:\/\/www.blogdepetronor.com\/2014\/12\/galeria-de-imagenes-de-la-jornada-anual.html\" target=\"_blank\">aqu&iacute;.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p><strong>Petronor<\/strong> celebr&oacute; el martes su Jornada Anual en San Mam&eacute;s, para reflexionar sobre su presente y retos de futuro, entre ellos el plan <strong>&ldquo;Petronor Barria&rdquo;.<\/strong><\/p>","protected":false},"author":3,"featured_media":22280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[122,117],"class_list":["post-22278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-petronor-es","tag-refineria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Petronor contin\u00faa avanzando hacia la sostenibilidad - Petronor<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petronor.eus\/es\/2014\/12\/petronor-continua-avanzando-hacia-la-sostenibilidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petronor contin\u00faa avanzando hacia la sostenibilidad - Petronor\" \/>\n<meta property=\"og:description\" content=\"Petronor celebr&oacute; 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