{"id":42588,"date":"2018-03-14T17:21:03","date_gmt":"2018-03-14T15:21:03","guid":{"rendered":"https:\/\/petronor.eus\/?p=42588"},"modified":"2018-03-14T17:21:03","modified_gmt":"2018-03-14T15:21:03","slug":"elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0","status":"publish","type":"post","link":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/","title":{"rendered":"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0"},"content":{"rendered":"El\u00edas Unzueta fue muy conciso a la hora de explicar el porqu\u00e9 de la digitalizaci\u00f3n de Petronor. Porque la refiner\u00eda de Muskiz, adem\u00e1s de ser una empresa segura y sostenible, pretende ser una de las m\u00e1s eficientes de Europa. Y porque en un escenario energ\u00e9tico cambiante, oportunidades de negocio como la generaci\u00f3n distribuida renovable, el almacenamiento de energ\u00eda, la gesti\u00f3n sobre demanda y la apuesta por la servitizaci\u00f3n pasan inexorablemente por\u00a0 la conectividad y la digitalizaci\u00f3n.\r\n\r\nEl evento, organizado por\u00a0 Tecnalia, ha contado con la presencia, entre otros,\u00a0 del lehendakari I\u00f1igo Urkullu, la consejera de Desarrollo Econ\u00f3mico, Arantxa Tapia, y el presidente de Tecnalia y Petronor,\u00a0 Emiliano L\u00f3pez Atxurra.\r\n\r\nEstrategia de Digitalizaci\u00f3n de Petronor \u2013 Refiner\u00eda 4.0<\/a>","protected":false},"excerpt":{"rendered":"La estrategia de digitalizaci\u00f3n de Petronor busca \u201cprovocar una transformaci\u00f3n en la refiner\u00eda que nos permita hacer frente al nuevo entorno competitivo\u201d<\/em>. Son palabras de El\u00edas Unzueta<\/strong>, gerente de Petronor Innovaci\u00f3n<\/strong>, en el foro sobre Econom\u00eda Digital organizado en Bilbao, con el apoyo del grupo empresarial del G20, para conocer la experiencia vasca en Industria 4.0","protected":false},"author":5,"featured_media":42589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[122,117],"class_list":["post-42588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-petronor-es","tag-refineria"],"yoast_head":"\nEl\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0\" \/>\n<meta property=\"og:description\" content=\"La estrategia de digitalizaci\u00f3n de Petronor busca \u201cprovocar una transformaci\u00f3n en la refiner\u00eda que nos permita hacer frente al nuevo entorno competitivo\u201d. Son palabras de El\u00edas Unzueta, gerente de Petronor Innovaci\u00f3n, en el foro sobre Econom\u00eda Digital organizado en Bilbao, con el apoyo del grupo empresarial del G20, para conocer la experiencia vasca en Industria 4.0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Petronor\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-14T15:21:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"605\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Petronor User\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petronor User\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/\",\"url\":\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/\",\"name\":\"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0\",\"isPartOf\":{\"@id\":\"https:\/\/petronor.eus\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg\",\"datePublished\":\"2018-03-14T15:21:03+00:00\",\"author\":{\"@id\":\"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92\"},\"breadcrumb\":{\"@id\":\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#primaryimage\",\"url\":\"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg\",\"contentUrl\":\"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg\",\"width\":605,\"height\":500,\"caption\":\"El\u00edas Unzueta, ayer.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/petronor.eus\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/petronor.eus\/es\/#website\",\"url\":\"https:\/\/petronor.eus\/es\/\",\"name\":\"Petronor\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/petronor.eus\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92\",\"name\":\"Petronor User\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/petronor.eus\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g\",\"caption\":\"Petronor User\"},\"url\":\"https:\/\/petronor.eus\/es\/author\/petronor_us\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/","og_locale":"es_ES","og_type":"article","og_title":"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0","og_description":"La estrategia de digitalizaci\u00f3n de Petronor busca \u201cprovocar una transformaci\u00f3n en la refiner\u00eda que nos permita hacer frente al nuevo entorno competitivo\u201d. Son palabras de El\u00edas Unzueta, gerente de Petronor Innovaci\u00f3n, en el foro sobre Econom\u00eda Digital organizado en Bilbao, con el apoyo del grupo empresarial del G20, para conocer la experiencia vasca en Industria 4.0","og_url":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/","og_site_name":"Petronor","article_published_time":"2018-03-14T15:21:03+00:00","og_image":[{"width":605,"height":500,"url":"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg","type":"image\/jpeg"}],"author":"Petronor User","twitter_misc":{"Written by":"Petronor User","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/","url":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/","name":"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0","isPartOf":{"@id":"https:\/\/petronor.eus\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#primaryimage"},"image":{"@id":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#primaryimage"},"thumbnailUrl":"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg","datePublished":"2018-03-14T15:21:03+00:00","author":{"@id":"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92"},"breadcrumb":{"@id":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#primaryimage","url":"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg","contentUrl":"https:\/\/petronor.eus\/wp-content\/uploads\/2018\/03\/Petronor_unzueta1.jpg","width":605,"height":500,"caption":"El\u00edas Unzueta, ayer."},{"@type":"BreadcrumbList","@id":"https:\/\/petronor.eus\/es\/2018\/03\/elias-unzueta-presenta-la-estrategia-de-digitalizacion-petronor-4-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/petronor.eus\/es\/"},{"@type":"ListItem","position":2,"name":"El\u00edas Unzueta presenta la estrategia de digitalizaci\u00f3n: Petronor 4.0"}]},{"@type":"WebSite","@id":"https:\/\/petronor.eus\/es\/#website","url":"https:\/\/petronor.eus\/es\/","name":"Petronor","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/petronor.eus\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Person","@id":"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92","name":"Petronor User","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/petronor.eus\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g","caption":"Petronor User"},"url":"https:\/\/petronor.eus\/es\/author\/petronor_us\/"}]}},"_links":{"self":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts\/42588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/comments?post=42588"}],"version-history":[{"count":2,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts\/42588\/revisions"}],"predecessor-version":[{"id":42592,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts\/42588\/revisions\/42592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/media\/42589"}],"wp:attachment":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/media?parent=42588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/categories?post=42588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/tags?post=42588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}