{"id":50845,"date":"2019-10-10T14:03:51","date_gmt":"2019-10-10T12:03:51","guid":{"rendered":"https:\/\/petronor.eus\/?p=50845"},"modified":"2019-10-10T20:50:15","modified_gmt":"2019-10-10T18:50:15","slug":"elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio","status":"publish","type":"post","link":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/","title":{"rendered":"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d"},"content":{"rendered":"Durante su intervenci\u00f3n, Unzueta ha dado a conocer la estrategia de transformaci\u00f3n digital de Petronor, que\u00a0 <em>\u201cest\u00e1 alineada con la del \u00c1rea Industrial de Repsol (Refino, Qu\u00edmica, LPG y Trading) y que se define en 4 \u00e1reas estrat\u00e9gicas, cada una con una o varias l\u00edneas de trabajo\u201d<\/em>.\u00a0 Estas \u00e1reas son Planificaci\u00f3n -el uso de las nuevas tecnolog\u00edas en las funciones macro de las organizaciones es una de las \u00e1reas de mayor aportaci\u00f3n de valor-, Seguridad -nuevas tecnolog\u00edas aplicadas a la seguridad de la operaci\u00f3n-, Planta Aut\u00f3noma -cubre proyectos asociados al uso de las nuevas en la optimizaci\u00f3n de los procesos de fabricaci\u00f3n-, y Fiabilidad y Continuidad de las Operaciones &#8211; l\u00edneas de trabajo enfocadas alrededor del concepto \u201cCero fallos imprevistos\u201d-.\r\n\r\nAdem\u00e1s, el gerente de Petronor Innovaci\u00f3n ha explicado otras actividades adicionales en las que se est\u00e1 trabajando integradamente: Arquitectura de datos, comunicaciones y recursos (Cloud Computing); ciberseguridad; tecnolog\u00edas disruptivas en los procesos (Blockchain); tecnolog\u00edas Wireless e IIoT; rob\u00f3tica, procesos autom\u00e1ticos y soporte al humano (Cobots); e innovaci\u00f3n en la gesti\u00f3n.\r\n\r\n&nbsp;","protected":false},"excerpt":{"rendered":"<em>\u201cLas iniciativas digitales han de estar en el coraz\u00f3n del negocio y tienen que generar un impacto econ\u00f3mico\u201d,<\/em>\u00a0 son palabras de El\u00edas Unzueta, gerente de Petronor Innovaci\u00f3n, durante la mesa redonda &#8220;Industria Qu\u00edmica 4.0. Tambi\u00e9n para mi Empresa&#8221;, organizada hoy por Fira Barcelona en Azkuna Zentroa, en el marco del ciclo \u201cEncuentros Expoqu\u00edmica: retos y futuro del sector\u201d, para debatir la transformaci\u00f3n de las industrias en 4.0.","protected":false},"author":5,"featured_media":50846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[122],"class_list":["post-50845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-petronor-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d\" \/>\n<meta property=\"og:description\" content=\"\u201cLas iniciativas digitales han de estar en el coraz\u00f3n del negocio y tienen que generar un impacto econ\u00f3mico\u201d,\u00a0 son palabras de El\u00edas Unzueta, gerente de Petronor Innovaci\u00f3n, durante la mesa redonda &quot;Industria Qu\u00edmica 4.0. Tambi\u00e9n para mi Empresa&quot;, organizada hoy por Fira Barcelona en Azkuna Zentroa, en el marco del ciclo \u201cEncuentros Expoqu\u00edmica: retos y futuro del sector\u201d, para debatir la transformaci\u00f3n de las industrias en 4.0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/\" \/>\n<meta property=\"og:site_name\" content=\"Petronor\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-10T12:03:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-10T18:50:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"657\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Petronor User\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Petronor User\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/\",\"url\":\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/\",\"name\":\"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/petronor.eus\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg\",\"datePublished\":\"2019-10-10T12:03:51+00:00\",\"dateModified\":\"2019-10-10T18:50:15+00:00\",\"author\":{\"@id\":\"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92\"},\"breadcrumb\":{\"@id\":\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#breadcrumb\"},\"inLanguage\":\"es-ES\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#primaryimage\",\"url\":\"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg\",\"contentUrl\":\"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg\",\"width\":657,\"height\":500,\"caption\":\"El\u00edas Unzueta, esta ma\u00f1ana, explicando la estrategia de transformaci\u00f3n digital de Petronor.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/petronor.eus\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/petronor.eus\/es\/#website\",\"url\":\"https:\/\/petronor.eus\/es\/\",\"name\":\"Petronor\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/petronor.eus\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-ES\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92\",\"name\":\"Petronor User\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-ES\",\"@id\":\"https:\/\/petronor.eus\/es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g\",\"caption\":\"Petronor User\"},\"url\":\"https:\/\/petronor.eus\/es\/author\/petronor_us\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/","og_locale":"es_ES","og_type":"article","og_title":"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d","og_description":"\u201cLas iniciativas digitales han de estar en el coraz\u00f3n del negocio y tienen que generar un impacto econ\u00f3mico\u201d,\u00a0 son palabras de El\u00edas Unzueta, gerente de Petronor Innovaci\u00f3n, durante la mesa redonda \"Industria Qu\u00edmica 4.0. Tambi\u00e9n para mi Empresa\", organizada hoy por Fira Barcelona en Azkuna Zentroa, en el marco del ciclo \u201cEncuentros Expoqu\u00edmica: retos y futuro del sector\u201d, para debatir la transformaci\u00f3n de las industrias en 4.0.","og_url":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/","og_site_name":"Petronor","article_published_time":"2019-10-10T12:03:51+00:00","article_modified_time":"2019-10-10T18:50:15+00:00","og_image":[{"width":657,"height":500,"url":"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg","type":"image\/jpeg"}],"author":"Petronor User","twitter_misc":{"Written by":"Petronor User","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/","url":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/","name":"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d","isPartOf":{"@id":"https:\/\/petronor.eus\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#primaryimage"},"image":{"@id":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#primaryimage"},"thumbnailUrl":"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg","datePublished":"2019-10-10T12:03:51+00:00","dateModified":"2019-10-10T18:50:15+00:00","author":{"@id":"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92"},"breadcrumb":{"@id":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#breadcrumb"},"inLanguage":"es-ES","potentialAction":[{"@type":"ReadAction","target":["https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/"]}]},{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#primaryimage","url":"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg","contentUrl":"https:\/\/petronor.eus\/wp-content\/uploads\/2019\/10\/Petronor_expoqu\u00edmica1.jpg","width":657,"height":500,"caption":"El\u00edas Unzueta, esta ma\u00f1ana, explicando la estrategia de transformaci\u00f3n digital de Petronor."},{"@type":"BreadcrumbList","@id":"https:\/\/petronor.eus\/es\/2019\/10\/elias-unzueta-las-iniciativas-digitales-han-de-estar-en-el-corazon-del-negocio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/petronor.eus\/es\/"},{"@type":"ListItem","position":2,"name":"El\u00edas Unzueta: \u201clas iniciativas digitales han de estar en el coraz\u00f3n del negocio\u201d"}]},{"@type":"WebSite","@id":"https:\/\/petronor.eus\/es\/#website","url":"https:\/\/petronor.eus\/es\/","name":"Petronor","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/petronor.eus\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-ES"},{"@type":"Person","@id":"https:\/\/petronor.eus\/es\/#\/schema\/person\/fd6bd800e1733647d78fbc4108fd4a92","name":"Petronor User","image":{"@type":"ImageObject","inLanguage":"es-ES","@id":"https:\/\/petronor.eus\/es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b58c6f14d292556214bd64909bcdb118?s=96&d=mm&r=g","caption":"Petronor User"},"url":"https:\/\/petronor.eus\/es\/author\/petronor_us\/"}]}},"_links":{"self":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts\/50845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/comments?post=50845"}],"version-history":[{"count":4,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts\/50845\/revisions"}],"predecessor-version":[{"id":50876,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/posts\/50845\/revisions\/50876"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/media\/50846"}],"wp:attachment":[{"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/media?parent=50845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/categories?post=50845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/petronor.eus\/es\/wp-json\/wp\/v2\/tags?post=50845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}