{"id":49453,"date":"2019-06-19T11:22:04","date_gmt":"2019-06-19T09:22:04","guid":{"rendered":"https:\/\/petronor.eus\/?p=49453"},"modified":"2019-06-19T11:35:49","modified_gmt":"2019-06-19T09:35:49","slug":"elias-unzueta-eraldaketa-digitala-produktibitate-eta-lehiakortasun-handiagoaren-mesedeko-aldaketa-da","status":"publish","type":"post","link":"https:\/\/petronor.eus\/eu\/2019\/06\/elias-unzueta-eraldaketa-digitala-produktibitate-eta-lehiakortasun-handiagoaren-mesedeko-aldaketa-da\/","title":{"rendered":"El\u00edas Unzueta: \u201ceraldaketa digitala produktibitate eta lehiakortasun handiagoaren mesedeko aldaketa da\u201d"},"content":{"rendered":"Ekainaren 14an egindako topaketa horretan, hainbat konpainiatako zuzendaritzakideek ikuspegi propio eta praktikotik aztertu zituzten eraldaketa digitalaren egungo eta etorkizuneko erronkak. Ildo horretan, Unzuetak esan zuen,\u00a0 \u201cindustria arloko eraldaketa <\/em>digitalerako, goi mailako zuzendaritzak zehaztutako ibilbide-orriaren araberako ikuspegi estrategikoa behar dela. Izan ere, esparru horretan ekimen digital batek zentzua izan dezan, negozioaren corea izan behar du ardatz, erakundea eraldatzeko palanka izan behar du teknologia berrietan oinarrituta, eta enpresarentzako itzulkin ekonomikoa eragin behar du, nahitaezko baldintza bezala\u201d.\u00a0<\/em>\r\n\r\nAzken aurrerapen teknologikoak enpresaren estrategiaren zerbitzuan jartzea da Eraldaketa Digitalaren helburua, balioa sortzeko xedez. Hau abiapuntutzat hartuta, jardunaldi hau antolatu da, Asturiasko enpresei noranzko horretan mugitzeko inspirazioa eskaintzeko asmoz, lehiatzeko abantaila handiagoak lortzen eta egungo zein etorkizuneko merkatua lideratzen lagunduko dieten proiektuak gara ditzaten.","protected":false},"excerpt":{"rendered":"\u201cIndustria arloan ere negozio-ereduen arteko marrak lausotuz doazen egungo munduan, eraldaketa digitala produktibitate eta lehiakortasun handiagoaren mesedeko aldaketa da\u201d.<\/em>\u00a0 Halaxe mintzatu da El\u00edas Unzueta Petronor Innovacion<\/strong>en kudeatzailea, Asturiasko Enpresarien Elkarteak Izertis eta Liberbankekin batera Oviedoko Kongresu Jauregian antolatu duen Eraldaketa Digitalari buruzko V. Jardunaldian.","protected":false},"author":5,"featured_media":49454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[120],"class_list":["post-49453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-albisteak","tag-petronor"],"yoast_head":"\nEl\u00edas Unzueta: \u201ceraldaketa digitala produktibitate eta lehiakortasun handiagoaren mesedeko aldaketa da\u201d<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/petronor.eus\/eu\/2019\/06\/elias-unzueta-eraldaketa-digitala-produktibitate-eta-lehiakortasun-handiagoaren-mesedeko-aldaketa-da\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El\u00edas Unzueta: \u201ceraldaketa digitala produktibitate eta lehiakortasun handiagoaren mesedeko aldaketa da\u201d\" \/>\n<meta property=\"og:description\" content=\"\u201cIndustria arloan ere negozio-ereduen arteko marrak lausotuz doazen egungo munduan, eraldaketa digitala produktibitate eta lehiakortasun handiagoaren mesedeko aldaketa da\u201d.\u00a0 Halaxe mintzatu da El\u00edas Unzueta Petronor Innovacionen kudeatzailea, Asturiasko Enpresarien Elkarteak Izertis eta Liberbankekin batera Oviedoko Kongresu Jauregian antolatu duen Eraldaketa Digitalari buruzko V. 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